Create a cracker-free portfolio this Diwali; here’s how to invest in quality stocks

By Anmol Das

With rising awareness of Diwali without crackers, people are taking the initiative to celebrate Diwali in an eco-friendly way. During Diwali, bursting crackers is still in trend. An ordinary bomb still has a one-time effect. But one must have gotten tired of the ladi bomb because every time you anticipate it getting over, it keeps going. This is very similar to what happens when you pick stocks without conducting proper research and investing based on some acquaintance’s recommendations. You will end up with a portfolio that never fails to send shocks and chills down your spine, and when you expect it to stabilize after a while, unfortunately, it doesn’t. So, this Diwali, let’s have a motto of creating a cracker-free portfolio.

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Check the long-term view of the management about the company’s future from the Director’s Report or Management Discussion & Analysis section. It will help you understand their perspective on the future of the company. Also, check the auditor’s disclaimer section, where they mention issues like lack of evidence or concerns about the business transactions in the ledger accounts.

Metrics You Must Check

Sales Growth: A consistent and steady top-line growth indicates that the strategies and policies the company has been implementing to increase sales are working for them. On average, you must check the sales growth of 3-5 years.Operating Profit Margin: When a company’s sales are high, but the expenses are the same, the margin will improve. We need to find and compare companies with higher operating margins.Profit after Tax: Again, this is a crucial metric you must check because if the company is profitable, then only you will make money as an investor. So, check for consistency and steady growth over 3-5 years.Debt to Equity Ratio: High debt on your balance sheet is not attractive. Pick self-sustaining companies. This means that the company is generating profits and is investing back in the business for growth.Return on Equity: ROE tells you how much money you get back on your investments. Rising ROE is beneficial for investors.

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Strong Economic Moat

Indian markets have traditionally been dominated by players in business since license raj times. Hence, these companies have championed themselves in those general categories and are generally seen as safe returns for investments. However, liberalization has helped nurture new players with newer abilities and technologies. Therefore, you must explore companies having a unique approach which could emerge as a market leader in the future in its sector. Remember, there are several opportunities in the markets which could be future pathfinders. Investing in fundamentally strong companies will ensure your investment gives you better returns while providing opportunities to learn and grow for the rest of your life.

So, this Diwali, say yes to a cracker-free portfolio!

(Anmol Das is Head of Research at TejiMandi. The views expressed are the author’s own. Please consult your financial advisor before investing)